Whitepapers
Why does medium-sized industry need interim managers?
Current crises such as the climate, pandemic and war show that we are increasingly finding ourselves in an environment that makes business management more difficult due to volatility, uncertainty, complexity and ambiguity. The acronym for this is VUCA (volatility, uncertainty, complexity, ambiguity).
Even without these unforeseeable difficulties, the SME industry is still dealing with the transformation brought about by advancing digitalization. Product cycles are becoming shorter and the complexity of tasks is constantly increasing. Companies are forced to undergo a permanent process of change, which poses challenges for which SMEs have neither managers nor experts.
7 overlooked opportunities for more sales & profit
In order to increase sales, a highly coordinated
Motors: Your sales and marketing team – working as a united force.
Here’s a startling insight: misalignment of sales and marketing is the main reason why a company’s annual sales stagnate or worse. 1 As your business grows (or you plan to), you can no longer afford to ignore this reality.
This issue has become such a hot topic that many companies with more than 200 employees have listed it as their third biggest marketing priority 2 – ahead of understanding marketing ROI and reducing acquisition costs.
So the question arises: How does your sales and marketing engine work?
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