The world’s largest car maker will get a different face in the next few years.
The mega trend of technological breakthrough is evident in the industry due to the advancing digitalization. Artificial intelligence and robots are changing the world of work. Another mega trend neo ecology is also changing the automotive industry. A further increase in the registration figures of vehicles with internal combustion engines is hardly conceivable in the next few years. Environmental regulations and a new ecological awareness in society are forcing companies to adopt a new corporate strategy.
VW aims to generate revenue and growth with new mobility services offerings. For this purpose, the subsidiary MOIA was founded, which is expected to generate 1 billion sales in the foreseeable future. After companies like Uber are currently valued at 100 billion, VW strategists see the potential in these services. Instead of wowing the car fan with roaring 6, 8 or 10 cylinders, everyone will be able to design the interior of their highly autonomous vehicle according to their personal preferences and requirements.
Suppliers such as Bosch and Faurecia are already relying on this trend. Through the pressure of change from different sides, movement enters the strictly hierarchical organized car industry. Manufacturers and tier 1, tier 2 and… 3 suppliers become competitors. Continental is repositioning its Powertrain division.
Interim managers shape the industrial future
We have never had as much pressure to change in industry as we have now. Change experts are needed to implement these changes. Here there are business development projects taking downsizing or closing projects. There are also change management projects.
An internationally active raw material supplier to the automotive industry also sees the risks posed by the changes. He commissions a top interim manager to build a new business in the system supplier sector. The interim business development manager exceeds expectations, is transferred into a direct contract relationship after about one year of project duration and is tasked with further expansion of the start-up.